This summer campaign captures the nostalgia of a perfect July weekend in New England—timeless moments by the water, from an early morning swim to a backyard lobster bake, hair still damp from the outdoor shower. The story leans into the ease and ritual of coastal summer living, where the pace slows and every moment feels sun-soaked and familiar. The collection was designed to dress these quintessential summer moments, featuring breathable cottons and linens, easy-wear dresses, and classic preppy staples. The campaign came to life through a 360° marketing approach, creating a cohesive visual story across site, email, social, direct mail, paid media, & retail signage.