This fall campaign revisits the visual language of classic collegiate style—rugby stripes, coastal campuses, and heritage staples—reimagined with an irreverent spirit. Set against traditional campus architecture, the imagery captures a sense of nostalgia while playfully subverting the expected codes of preppy style.

The collection leans into timeless staples—crisp oxfords, striped rugby shirts, and colorful cashmere layered for cooler days. Styled with an effortless ease, the pieces nod to heritage while embracing a more relaxed point of view. The campaign was developed as a 360° marketing story, creating a cohesive visual narrative across site, email, social, direct mail, paid media, and in-store signage.