COLD SNAP

vineyard vines pre-spring

This campaign captures the quiet transition between winter and spring—the final cold snap before the season begins to shift. Set around a weathered boathouse by the water, the imagery captures intimate cottage moments—relaxed mornings on the dock, layered knits, and the quiet calm of the off-season.

The styling balances cozy and refined, pairing soft cashmere with sweats and silk skirts with chunky Fair Isle sweaters. Nautical motifs woven throughout the collection reinforce a subtle New England sensibility, giving the campaign the feeling of an early-season escape to coastal Maine.

Pre-Spring 2024
Cold Spring, NY

Art Direction: Halloran Murdock

Location Photography: Nick Riley Bentham

Styling:: Karen Reinitz

Set and Prop Design: Rebekka Fellah

Production: Aubrey Hubbell

Make-up: Campbell Ritchie

Hair: Dennis Devoy