A campaign capturing the feeling of summer’s end—long weekends, familiar places, and time spent together.

Set in coastal Rhode Island, the campaign centers on a gathering of family and friends, framed by weathered cedar shingles and familiar details like a vintage Wagoneer in the drive and a black lab never far behind. These elements ground the story in a sense of heritage and authenticity, creating a lived-in backdrop that reflects the timelessness of the product itself.

The collection leans into classic preppy staples—cotton polos, novelty nautical knits, and colorful cashmere layered as the air begins to cool. Styled within these real, in-between moments, the pieces feel natural to the environment—designed not just to be worn, but to be lived in. The work was developed as a 360° marketing story, creating a cohesive visual narrative across site, email, social, direct mail, paid media, and in-store signage.