This summer, we wanted to imbue a sense of nostalgia - re-creating timeless memories of your perfect July weekend in New England - from your early morning swim, to the backyard lobster bake, hair still wet from the outdoor shower. Our collection aimed to dress you for these best moments of summer - leaning into cotton and linen fabrications, easy-wear dresses and classic preppy staples. This campaign serviced a 360 marketing strategy, creating a cohesive visual story across site, email marketing, store signage, social, direct mail and paid advertising.
Art Direction: Halloran Murdock; Location Photography: Terence Connors; Set Design: Rebekka Fellah; Studio Photography: Liam Goodman, Ryan Scherb, Kate Lacey; On-Figure Styling: Kirstin Gellatly; Production: Aubrey Hubbell; Make-up: Campbell Ritchie; Hair: Dennis Devoy; Retouching: Scott Addison; Design: Halloran Murdock, Lauren Heery, Jesse Hoffman
This fall, we wanted to re-create the classics, bringing the brand back to our New England preppy routes. Think classic oxfords, striped rugbys and colorful cashmere to layer with as the days get shorter. This campaign serviced a 360 marketing strategy, creating a cohesive visual story across site, direct maill, email marketing, store signage, social, direct mail and paid advertising.
Art Direction: Halloran Murdock; Location Photography: Terence Connors; Set Design: Rebekka Fellah; Studio Photography: Liam Goodman, Kate Lacey; On-Figure Styling: Karen Reinitz; Production: Aubrey Hubbell; Hair: Dennis Devoy; Design: Halloran Murdock, Maria Veneziano, Arlin De la Cruz, Klitos Teklos, Jesse Hoffman
This fall, we wanted to re-create the classics, bringing the brand back to our New England preppy routes. Think classic cotton polos, novelty nautical sweaters and colorful cashmere to layer with as the days get shorter. This campaign serviced a 360 marketing strategy, creating a cohesive visual story across site, email marketing, store signage, social, direct mail and paid advertising.
Art Direction: Halloran Murdock; Location Photography: Terence Connors; Set Design: Rebekka Fellah; Studio Photography: Liam Goodman, Kate Lacey; On-Figure Styling: Karen Reinitz; Production: Aubrey Hubbell; Hair: Dennis Devoy; Design: Halloran Murdock, Maria Veneziano, Arlin De la Cruz, Klitos Teklos
This fall we headed down the coast to explore one of the brands favorite southern cities, Charleston, South Carolina. The brand is all about endless summer - and our goal with the fall campaign was to transport you to a perfect September day on the shore. Whether your’e catching a wave, hanging on the beach with friends, or exploring the town, we aimed to capture those last gasp of summer moments and position the vineyard vines’ fall collection as the perfect assortment to transition you into the cooler months.
Art Direction: Halloran Murdock; Location Photography: Matt Albiani; Video: Jimmy Penna; On-Figure Styling: Kirstin Gellaty & Donnell Baldwin; Production: Tyler Ellithorpe; Hair & Makeup; Stefanie Vallejo & Sofia Beskanova; Digital Technician: Eric Vogel & Norman Nelson; Retouching: Scott Addison
This January, the holiday hustle was over, and it was time to press pause, relax and recharge. Our pre-spring campaign aimed to transport our customers to a cold day up north, focusing on layering, cozy fabrics and winter accessories. This campaign serviced a 360 marketing strategy, creating a cohesive visual story across site, email marketing, store signage, social, direct mail and paid advertising.
Art Direction: Halloran Murdock & Jay Soysal; Location Photography: Coleina Rentmeester, Sydney Sheehan & Kate Lacey; Video: Jimmy Penna; On-Figure Styling: Kirstin Gellaty; Softgood Styling: Jenn Monzon; Production: Aubrey Hubbell; Retouching: Scott Addison
On-the-go is all about living a life in motion - it’s a collection made to take you anywhere - from your office, to your commute, to your boat. No matter where you go, the performance properties allow you to be your best. This campaign aimed to transport our customer and bring them on an adventure out East, highlighting the product that would enable them to go boardroom to boat. This campaign serviced a 360 marketing strategy, creating a cohesive visual story across site, email marketing, store signage, social, direct mail and paid advertising.
Art Direction: Halloran Murdock; Location Photography: Terence Connors; Studio Photography: Liam Goodman; On-Figure Styling: Kirstin Gellaty; Production: Aubrey Hubbell; Make-up: Campbell Ritchie; Hair: Dennis Devoy; Retouching: Scott Addison; Design: Lauren Heery & Maria Veneziano
