vineyard vines
pre-Spring '24

A layered pre-spring story set against the quiet calm of the coast.

This campaign captures the quiet transition between winter and spring—the final cold snap before the season begins to shift. Set around a weathered boathouse by the water, the imagery captures intimate cottage moments—relaxed mornings on the dock, layered knits, and the quiet calm of the off-season.

The styling balances cozy and refined, pairing soft cashmere with sweats and silk skirts with chunky Fair Isle sweaters. Nautical motifs woven throughout the collection reinforce a subtle New England sensibility, giving the campaign the feeling of an early-season escape to coastal Maine.

Pre-Spring 2024
Cold Spring, NY

woman holding up a shield to block out the sun near a concrete building

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SQSP Magazine

203 Issue