While at Tucker Blair, I was tasked with creating new packaging that would be used for our belts and accessories. The sides of the box read "Boston, MA", as sense of place is important to the brand.
I also included the phrase "lucky you" at the bottom, as customers should feel positively about their purchases, all the way down to the box.
I also designed tags for our apparel line, flip flops, and sunglass straps. The sunglass strap tags are engineered so that they not only display all necessary information, but also hold the straps on our stands in wholesale settings.