As the designer at Tucker Blair, I'm responsible for conceptualizing and creating all digital media. These can range from emails, retargeting banners, Instagram content, website assets and Google sponsored promotions.
Over the past year, I have developed a cohesive visual system for all digital correspondence. We now have a set button style and size, color palette, and treatment of type.
I have also created a style guide for all email content. We also have transitioned our content from illustrative graphics to photographic imagery, as these produce higher engagement and click rate.