My favorite thing in the world is ice cream. I could eat it for every meal. Growing up on the Connecticut shore, I always had a plethora of ice cream shops to choose from, but my favorite was this place called "Scoops".
Now Scoops has great ice cream, but horrible aesthetics and branding. So as a personal project, I decided to take on the rebranding of Scoops, changing its name and all visuals.
I created a logo with an iconic sea creature, as the store is close to the water, and chose a supporting pattern that's reminiscent of vintage beach umbrellas.